Custom Dimensions and Metrics: 20 of eachįor smaller businesses, these capacity limitations might never be an issue while using Google Analytics, however, for larger enterprise companies, it can be easy to hit maximum capacity with the standard version alone.Ĭompanies that are larger and have more data for the service to run through might benefit from the capabilities of Google Analytics 360. Data Volume Capacity: Up to 10 Million Hits per month. Some important limitations to note include: Of course, because it’s the standard version, some of these features do have limitations in terms of capacity and how much you can customize them to your needs. Integration with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Some of the most notable tools in the standard portal include: The standard version of Google Analytics offers a lot of valuable analysis tools to help marketers gain a better idea of how users are interacting with their website. 
Still, more features doesn’t necessarily mean all of them will be useful to your specific needs, so before you make the investment for the premium service, here’s a breakdown of the key features, capabilities, and differences of the two versions: Google Analytics Standard
Paid VersionĪs we can expect based on the price difference, Google Analytics 360 comes with a vast array of additional features you can’t get with the standard version. For large enterprise companies who need the extra capacity or reporting capabilities, however, the premium service has a lot to offer that can justify its high price tag. Luckily for many marketers at small and medium-sized businesses, the standard, free version of Google Analytics usually provides more than enough insight to successfully guide their marketing efforts.
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